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wv-studio: Shop fit-out proposal

Gerry Weber store in Düsseldorf

Shop fit-out proposal
Status: Design 
Year: 2012
Program: Retail
Gross floor area: 1500 m2
Location: Düsseldorf, Germany
wv-studio: Shop fit-out proposal

The design of this Gerry Weber store in Düsseldorf clearly reflects the characteristics of the fashion brand: It is easy to get an overview of the whole store, clothes and accessories are displayed in an orderly fashion and the interior creates a clean and minimalistic environment. The facade consists of three big portals made from white prefab concrete. The floors are set-back from the facade creating a three storey high void. The finishes in the building are all kept in white focussing all attention to the fashion on display.

In the centre a generous staircase connects all floors. The stairs are wide enough to be used as a display for mannequins, giving an inviting gesture for people to visit all floors of the store.

wv-studio: Shop fit-out proposal
wv-studio: Shop fit-out proposal
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