wv-studio: Shop fit-out proposal

Gerry Weber store in Düsseldorf

Shop fit-out proposal
 
Status: Design 
Year: 2012
Program: Retail
Gross floor area: 1500 m2
Location: Düsseldorf, Germany
wv-studio: Shop fit-out proposal

The design of this Gerry Weber store in Düsseldorf clearly reflects the characteristics of the fashion brand: It is easy to get an overview of the whole store, clothes and accessories are displayed in an orderly fashion and the interior creates a clean and minimalistic environment. The facade consists of three big portals made from white prefab concrete. The floors are set-back from the facade creating a three storey high void. The finishes in the building are all kept in white focussing all attention to the fashion on display.

In the centre a generous staircase connects all floors. The stairs are wide enough to be used as a display for mannequins, giving an inviting gesture for people to visit all floors of the store.

Exterior view
Exterior view
press to zoom
Exterior view
Exterior view
press to zoom
wv-studio: Shop fit-out proposal
wv-studio: Shop fit-out proposal
wv-studio: Shop fit-out proposal